| Event type |
Description |
Event Codes |
| Add Payment Info |
When a visitor adds their payment information at checkout. |
ttq.track(‘AddPaymentInfo’) |
| Add to Cart |
When a visitor adds an item to the cart. |
ttq.track(‘AddToCart’) |
| Add to Wishlist |
When a visitor adds an item to the wishlist. |
ttq.track(‘AddToWishlist’) |
| Click Button |
When a visitor taps a button. TikTok recommends tracking website buttons important to your business, such as social media buttons. |
ttq.track(‘ClickButton’) |
| Complete Payment |
When a visitor makes a payment. TikTok recommends using this event when placing an order and making a payment are the same. |
ttq.track(‘CompletePayment’) |
| Complete Registration |
When a visitor signs up for something such as account registration. |
ttq.track(‘CompleteRegistration’) |
| Contact |
When a visitor contacts you. |
ttq.track(‘Contact’) |
| Download |
When a visitor downloads something from your website. |
ttq.track(‘Download’) |
| Initiate Checkout |
When a visitor proceeds to checkout. |
ttq.track(‘InitiateCheckout’) |
| Place an Order |
When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same. |
ttq.track(‘PlaceAnOrder’) |
| Search |
When a visitor searches. |
ttq.track(‘Search’) |
| Submit Form |
When a visitor submits a form. |
ttq.track(‘SubmitForm’) |
| Subscribe |
When a visitor subscribes to your website including follows, content, or paid subscriptions. |
ttq.track(‘Subscribe’) |
| View Content |
When a visitor views a specific page. TikTok recommends tracking pages important to your business such as product comparison, announcement, or release pages. |
ttq.track(‘ViewContent’) |
